Welcome to Polaroid Week

Or ‘RoidWeek 2012, as it somewhat unfortunately has come to be called. It rolls around each August, and you’re meant to post a maximum of two instant photos a day to the designated Flickr group, which is here. (There’s a Facebook page too.) Impossible gets into the spirit, running a little follow-up contest after the week wraps up, and of course there’s the prospect of massive fame coming out of all this.

I kid, but it’s a nice thing and a good excuse to go shoot a bunch of film. Interview with the founders on Impossible’s site, if you want a double shot of enthusiasm.