Turns out my book is competing with an iPad app, and not just in the generic sense—all books do that these days—but specifically for title supremacy. Instant: The Polaroid Maker, an app produced by ThinkTime Creations, is a playful Instagrammish thing, one that adds visual effects: Once you’ve edited and filtered your photo, you press a button and it ejects from a rainbow-striped camera, then slowly appears over time. It looks like fun, and I’ll report back if I have more to say after I try it.
It’s on sale, ahead of schedule. (I wasn’t expecting it till after the print edition was out.) You can order it here. Same contents, same photos; doesn’t smell as nice as a new printed book, but it’ll get to you a lot faster.
Once again proving that we here at Polaroidland are your best source of obsolete-photo-technology news, The New Yorker’s Calvin Tomkins follows our recent post about the presidential photo shoot with a perfectly charming Talk of the Town story (subscription required to read it online). I mean, he’s kind of late to the game and all, but it’s still nice.
Been a busy week, and I am late reporting on Tuesday’s announcement from The Impossible Project: a new product, financed through Kickstarter. It’s part-and-parcel with Impossible’s new camera, which has been in the works for some time, and thus far takes the form of (more or less) the bottom half of an SX-70/600-style camera: the motor, pick, processing rollers, and surrounding structure. Eventually, there’ll be cameras built atop that base. This week’s product announcement was a little simpler: a collapsible mount by which you can fit your iPhone to that base, and thus print your digital photos quickly and simply onto a sheet of analog instant film. It’ll be $299 retail when it arrives.
I have to admit that it’s not for me. I much prefer the other direction: shooting on analog film for its look, and then scanning for digital transmission. But apparently I am in the minority among Impossible’s fans, because the Kickstarter goal was $250,000, and it was met in about a day and a half. Impossible is still raising funds; as I write this, the total is headed toward $340K with 25 days to go. A bunch of people have pledged more than $2,000 apiece. I’m impressed, and also delighted to see all that cash headed toward this little company with big plans.
A positive notice from the big book-trade journal this week. Or, as it might be phrased on the jacket of some future edition:
Publishers Weekly calls INSTANT: THE STORY OF POLAROID “concise and in-depth … carefully constructed … fascinating.”
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