Nick Bilton, the Times’s “Bits” blogger, has a nice long post up about the reasons big companies lose their ability to invent, and investigates the reasons Polaroid and Kodak didn’t go on to create Instagram. He leaves a few things out of the analysis–like the huge infrastructure investments the two companies had in film, which were hard to get out from under–but he’s basically right. Read it here.

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I have a little riff on the Instagram sale, the vintage-photo aesthetic, and the small-scale return of film photography in this week’s New York magazine, here.

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The Kodak Handle. Photo courtesy of the Virtual Camera Museum at camerapedia.wikia.com.

Polaroid's OneStep. Photo © by the author; all rights reserved.

We close out our Tom Lehrer Birthday Week extravaganza today with one more song. This one is from the 1977 Summer Sales Meeting, and requires a little background explanation. The OneStep was, as you probably remember, Polaroid’s little plastic-bodied camera, hugely popular and decorated with a rainbow stripe. The Handle was its competitor from Eastman Kodak, a bulkier and uglier camera that got its name from its built-in carrying loop. (It ejected each photo  via a hand crank.) At the time, Kodak and Polaroid were locked in a deathmatch over instant-photography supremacy, both in the market and the courts; Polaroid prevailed, in 1990, when it was awarded a billion dollars’ damages for patent infringement. Polaroid’s camera really was better, too.

Once again, special thanks to Tom Lehrer for raiding his storage closet and allowing us to rediscover these songs.

_____________

MR. ONESTEP AND MR. HANDLE
words by Tom Lehrer
tune: “Mister Gallagher and Mister Shean” (1922)
by Ed Gallagher and Al Shean

(Handle)     Oh, Mister OneStep
(OneStep)  Yes, Mister Handle
(H)    Now I hear that you’re the simplest camera made.
(O)        OneStep’s the name!
(H)     I admit you  may be lighter,
But my  pictures come out brighter.
(O)    Mine are just as bright, and what’s more they don’t fade.
(H)        Oh, you heard about that.
(O)    And, Mister Handle
(H)    Yes, Mister Onestep
(O)    You are really not that simple, I’m afraid.
You are very pretty —
(H)    Thank you!
(O)     But your owner has to crank you.
(H)    You are simpler, Mister Onestep?
(O)    Automatic, Mister Handle!

(H)    Oh, Mister OneStep
(O)    Yes, Mister Handle
(H)    Now the Kodak name is known throughout the land.
(O)        Land!  He said Land!
(H)    And I’m sure not hard to master.
(O)    But I  can take my pictures faster,
And I fit right in the palm of someone’s hand.
(H)        Small isn’t everything!
(O)    And, Mister Handle,
(H)    Yes, Mister OneStep
(O)    Though you represent a very famous brand,
Polaroid just grows and grows.
(H)    Kodak’s bigger, Heaven knows,
They’re a giant, Mister OneStep.
(O)    Like Goliath, Mister Handle?
(H)        Touché, David, touché!

-2-

(O)    [coyly]  Oh, Mister Handle
(H)    Yes, Mister OneStep
(O)    You know, you really ought to lose a little weight.
(H)        Nobody’s perfect!
And no matter what you claim,
We both cost about the same.
(O)    But with me they get more features that are great.
(H)        Picky, picky!
(O)    So, Mister Handle
(H)    Yes, Mister OneStep
(O)    Now it’s time to put an end to this debate.
With accessories galore
I can give the buyers more.
(H)    You know, your ego is a scandal!
(O)    Now then, don’t fly off the handle!
(H)    I surrender, Mister Onestep.
After all is said and done, step
Right up now and take a bow.
You are the simplest —
(O)    I’m the simplest!
(Together)    Camera ever made!

[As they walk off:]

(O)  Want me to take your picture?
(H)  You mean you just push that button and that’s it?
(O)  That’s right!
(H)  Why didn’t I think of that?

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As promised in Monday’s post, here’s another Tom Lehrer song. This one (or rather two, because there are once again long and short versions) was written for the 1977 Summer sales meeting, and it’s pretty self-explanatory, at least if you’re old enough to recognize the TV-show titles. The only cultural references that many will find unfamiliar are to Doyle Dane Bernbach, which was Polaroid’s ad agency, and to the Handle, which was a Kodak instant camera that competed (poorly) with Polaroid’s. If you don’t know the tune, prep your ears with the second half of this video.

____________

POLAROID SPOT PLACEMENT SONG    
(version if encore is preferred)

words by Tom Lehrer
music: “If You Want a Receipt”  from Patience  (Gilbert and Sullivan)

This autumn whenever you turn on the telly,
You’re going to see one of our cameras displayed.
If you watch the World Series or just Fonzarelli,
The Jeffersons or the Thanksgiving Parade.

We’ll give you the message and very distinc’ly
On Cronkite and Reasoner, Chanc’llor and Brinkley,
Bob Newhart, the Waltons, and movies on Sunday,
And Saturday, Friday, and Wednesday, and Monday.
On soccer and baseball and football as well,
Although it means shutting up Howard Cosell…… oh!

Barnaby Jones, Nancy Drew, Tony Randall,
Our OneStep is somewhere on ev’ryone’s set.
You’ll hear how the Handle just can’t hold a candle
On Kojak, Baretta, and Carol Burnett.

Good Morning America, Kotter, and Rhoda,
A Foxx named Redd, and a Fish named Vigoda,
On Starsky and Hutch we’ll be making our pitch,
60 Minutes, Today, Charlie’s Angels, and Switch,
Not to mention Doug Henning’s new magical show,
And Alice and Maude and Hawaii 5-0……  oh!

This is the way we are planning to earn back
The fortune we’re paying to Doyle Dane and Bernbach,
So whether it’s Garner, Sirola, or Knotts,*
You can’t get away from Polaroid spots!
ENCORE:
Laverne and her Shirley, Marie and her Donny ,
And Snyder (that’s Tom), and Carson (that’s Johnny),
And MASH, Barney Miller, Lou Grant, Betty White,
And LIVE FROM NEW YORK, IT’S SATURDAY NIGHT!
All in the Fam’ly, in fact ev’rything
From Bionic Woman to Christmas with Bing…..  Oh!

This is the way we are planning to earn back,  etc……………

_______________

POLAROID SPOT PLACEMENT SONG  
(version without encore)

words by Tom Lehrer
tune: “If You Want a Receipt”  from Patience
(Gilbert and Sullivan)

This autumn whenever you turn on the telly,
You’re going to see one of our cameras displayed.
If you watch the World Series or just Fonzarelli,
The Jeffersons or the Thanksgiving Parade.

On Barnaby Jones, Nancy Drew, Tony Randall,
Our OneStep is somewhere on ev’ryone’s set.
You’ll hear how the Handle just can’t hold a candle
On Kojak, Baretta, and Carol Burnett.

We’ll give you the message, and very distinc’ly
On Cronkite and Reasoner, Chanc’llor and Brinkley,
Bob Newhart, the Waltons, and movies on Sunday,
And Saturday, Friday, and Wednesday, and Monday,
Today and Doug Henning’s new magical show,
And Alice and Maude and Hawaii 5-0……..Oh!

Good Morning America, Kotter, and Rhoda,
And MASH, Barney Miller, Lou Grant, Betty White,
A Foxx named Redd and a Fish named Vigoda,
And LIVE FROM NEW YORK, IT’S SATURDAY NIGHT!

Laverne and her Shirley, Marie and her Donny,
And Snyder (that’s Tom), and Carson (that’s Johnny),
All in the Fam’ly, in fact ev’rything
From Starsky and Hutch to Christmas with Bing,
Soccer and baseball and football as well,
Although it means shutting up Howard Cosell……..Oh!

This is the way we are planning to earn back
The fortune we’re paying to Doyle, Dane and Bernbach,
So whether it’s Garner, Sirola, or Knotts, *
You can’t get away from Polaroid spots!

*  James Garner, Joe Sirola, and Don Knotts were the Polaroid spokesmen in the spots.

 

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A billion dollars. I’d like to point out here that Instagram has nine employees, plus its investors, who today are probably very happy people.

I have a bunch to say about this, which really does portend the future of amateur photography, and I’ll post links as the stories appear.

[Update, 4/15/12: Story in New York magazine here. Also, further research reveals that Instagram has thirteen employees, not nine. The best part of print media: Unless you’re hard up against a press deadline, you have time to double-check things, and then a fact-checker has your back.]

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It’s Tom Lehrer’s 84th birthday! To celebrate the master satirist of his generation, we in Polaroidland are posting three Lehrer songs, last performed more than three decades ago and never before seen outside Polaroid circles.

Background first. For those of you who don’t know of him: In the early fifties, Tom Lehrer was a Harvard graduate student in mathematics who began writing and performing funny songs for departmental parties and the like. In 1953, he issued a private-label LP called Songs by Tom Lehrer, sold on the Harvard campus and by mail order, and it slowly gathered a reputation in Cambridge, then beyond. A second disc followed. By the early sixties, Lehrer was a hit among the intellectual set, known for twisted little songs like “The Masochism Tango” and (probably my favorite) “The Vatican Rag.” They’re erudite and witty, and are also grounded in musical-theater tradition: Lehrer knows his Gilbert and Sullivan and his Cole Porter, and it shows. (I’ve taken a whack at the sheet music for some of these, and they’re actually pretty complicated tunes, musically speaking.) Lehrer’s third album, That Was The Year That Was, from 1965, includes his most political and biting songs, which were performed on a TV series hosted by David Frost.

Then he quit. He’s said in interviews that he got tired of touring and playing, and decided to go back to math full-time, taking teaching posts at MIT and then the University of California at Santa Cruz. He lives out of the spotlight today—he’s come out of retirement to perform in public just once, in 1998 in London—and his albums have been reissued on CD, in box sets, and on iTunes. He’s retained a cult status both to Ivy Leaguers of his generation and a surprising number of younger fans, including one you wouldn’t expect.

What does this have to do with Polaroid (I hear you cry)? Well, the Cambridge community of the seventies was tight-knit, especially around Harvard and MIT, and Lehrer had friends at Polaroid who were fans. Several times, they hired him to write and perform songs for corporate events. The song I’m posting today is based on one of Lehrer’s best, a tune called “The Elements,” in which he set the entire periodic table to Gilbert & Sullivan’s “The Major-General’s Song.” (It begins “There’s… antimony, arsenic, aluminum, selenium, / And hydrogen and oxygen and nitrogen and rhenium,” and winds down on “tungsten, tin, and sodium.”) For Polaroid’s September 1980 sales meeting, he wrote new lyrics about the many, many things one could do with instant film. (Lehrer notes that the song was recorded at Falmouth, Massachusetts, with the chorus and orchestra of the College Light Opera Company, conducted by Bill Tyler. Presumably the recording is somewhere in the archives, now at Harvard Business School; the a/v collection there should be catalogued sometime in the next decade, and I hope it eventually surfaces.) He also wrote a much briefer version, for a 1972 promotional film.

Lyrics to both long and short versions below; grateful thanks for Mr. Lehrer for permission to reprint. We’ll post two more songs later in the week.

______________

POLAROID PHOTOGRAPHY SONG (long version, 1980)
words by Tom Lehrer
tune: “The Major General’s Song” from The Pirates of Penzance, by W.S. Gilbert and Arthur Sullivan

Of uses for our photographs you’ll find a multiplicity,
From quality control to advertising and publicity,

Computer graphics, diagnostics, also radiometry,
Endoscopy and dentistry and microdensitometry,

And micrometalography and paper chromatography,
Spectrography, thermography, and color scintillography,

For studies biomedical and studies anatomical,
[soft]  For bodies microscopic and
[loud]  For bodies astronomical!

CHORUS:  For bodies microscopic and for bodies astronomical,
For bodies microscopic and for bodies astronomical,
For bodies microscopic and for bodies astronomic-omical!

Geology, oncology, pathology, myology,
Astrology—astrology?—forget it, my apology—
With spectroscopes, oscilloscopes, and cam’ras ultrasonical,
There’s hardly any science that is missing from this chronicle.

CHORUS:    With spectroscopes, oscilloscopes, and cam’ras ultrasonical,
There’s hardly any science that is missing from this chronicle.

Acoustical holography, computerized tomography,
Diffraction crystallography and autoradiography.
In short, in ev’ry field from cosmic rays to choreography
There’s bound to be a way of using Polaroid photography.

CHORUS:    In short, in every field from cosmic rays to choreography
There’s bound to be a way of using Polaroid photography.

[Getting faster and faster:]

In short, in ev’ry field from cosmic rays to choreography
There’s bound to be a way of using Polaroid photography.

CHORUS:    In short, in every field from cosmic rays to choreography
There’s bound to be a way of using Polaroid photography.

_________________
POLAROID PHOTOGRAPHY SONG (short version, 1972)
words by Tom Lehrer
tune: “The Major General’s Song” from The Pirates of Penzance, by W.S. Gilbert and Arthur Sullivan

(first 4 lines piano only)

There’s infra-red photography and high-speed oscillography,
Micrography, macrography, and also keratography,
Spirography, spectrography, diffraction crystallography,
Thermography, holography, and autoradiography.

There’s micrometallography and paper chromotography,
Seismography, myography, and color scintillography,
In short in every field from cosmic rays to choreography,
There’s bound to be a way of using Polaroid photography.  (Gasp!)

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