Currently viewing the tag: "i-Zone"

Britney for Polaroid (One More Time)

By On 19 July 2012 · Leave a Comment

By 2000, I think it’s fair to say, the dream was over at Polaroid. The debt load was getting bigger and the digital-photo tidal wave that had been mounting for twenty years was cresting. In the absence of a great new idea coming out of the labs, Polaroid’s chairman and CEO, Gary DiCamillo, pursued a […]

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Instant Artifact: Britney for Polaroid

By On 27 February 2012 · 2 Comments

In my research for this book, I’ve discovered that, if you look hard enough, almost anything eventually connects to Polaroid. Even Britney Spears.

The i-Zone was the last hit product introduced by the pre-bankruptcy Polaroid. It appeared in 1999, and made tiny integral-film photos, the size of a 35-mm. negative—that is, an inch by […]

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