Currently viewing the tag: "Bill Field"
Recently, my friends at The Impossible Project arranged to offer a special slipcased edition of INSTANT: THE STORY OF POLAROID. The book is paired with a second smaller volume, Faces of Polaroid, for which I ran around New England photographing the people who, a generation ago, made this technology. (The photos were shot […]
Bill Warriner—filmmaker and photographer who spent a lot of years in Polaroid’s marketing department—e-mailed the other day to remark on the company’s original logo. This is the one that’s an abstraction of a pair of crossed polarizing filters, here seen on the corporate letterhead:
It’s the symbol that Paul Giambarba and then Bill […]
Yes, I am a huge Polaroid geek. And I am also a typography geek, so I need no excuse to offer up a little celebration of Polaroid’s longtime logo typeface: News Gothic.
It was created by the great type designer Morris Fuller Benton in 1908 for ATF, and its clean crisp lines were probably […]
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